In an attempt to keep all of our bar, restaurant, and amusement centers informed of updates and news in the gaming and music industry we want to let everyone know about the TouchTunes Responsible Drinking Campaign. We believe that it is an amazing thing that you can now get home safe with TouchTunes. The new TouchTunes feature is highlighted by Vending Times Editor, Tim Sanford here:
NEW YORK CITY- October 2016-Pernod Ricard USA’s Absolut Vodka, Malibu and Jameson Irish Whiskey brands are sponsoring what is said to be the first integrated localtransit information program displayed on TouchTunes digital jukeboxes in bars and taverns nationwide.
Global information company TransitScreen is providing integrated realtime schedules for local train, subway and bus services, as well as taxi and rideshare options such as Uber or Lyft. This information is displayed on TouchTunes digital jukebox screens alongside Pernod brand messaging in the jukebox’s video loop.
Pernod Ricard USA (New York City) explained that it is sponsoring this initiative to reinforce the importance of drinking responsibly and traveling safely. “TouchTunes digital jukebox screens offer an innovative way to engage consumers in our ongoing fight against any irresponsible consumption of our products,” said Jack Shea, vicepresident of corporate communications for the beverage giant.
“This is an exciting platform for marketers to deliver brand messages alongside realtime, contextually relevant, local transit information on a single screen,” explained Susan Danaher, head of advertising, marketing and sales at TouchTunes Media. “TouchTunes offers the unique ability to deliver measurable, highimpact campaigns to a vast audience.”
“We are excited about this partnership with TouchTunes it’s a perfect fit,” said TransitScreen cofounder and chief operating officer Ryan Croft. “With TransitScreen’s convenient, realtime information now accessible via TouchTunes’ powerful platform, people out socializing can maximize their time with each other and get home safely.”
TouchTunes is the largest invenue, interactive music and entertainment platform, with 38 million unique millennial viewers monthly. Last year, more than a billion songs were played in bars and restaurants through the TouchTunes network. It is online at touchtunes.com.
The company noted that TransitScreen is a natural extension of its content offering. TransitScreen content initially will be available on TouchTunes jukeboxes in more than 200 locations in 14 major market areas: Los Angeles and San Francisco, CA; Denver, CO; Washington, DC; Atlanta, GA; Chicago, IL; Boston, MA; New York City; Portland, OR; Philadelphia, PA; Dallas and Houston, TX; and Seattle, WA. Plans call for further expansion.
TransitScreen’s network of public screens in 25 cities across North America offers at a glance realtime information about local transportation options.
“As the largest digital placebased network, TouchTunes and TransitScreen will help patrons conveniently determine the safest, most optimal way to get where they need to go,” TouchTunes’ Danaher predicted.
“This will save time and encourage people to use mass transit.” TransitScreen is a global information company providing local, real-time information. Its network of connected screens help make cities more accessible and sustainable for everyone. It’s headquartered in Washington, DC, with offices in major cities in North America and in London. Information may be found online at transitscreen.com.
Pernod Ricard USA, the largest subsidiary of Paris, France-based Pernod Ricard SA, is a leading spirits and wine company in the U.S. Its portfolio includes such prestigious brands as Absolut Vodka, Tequila Avión, Chivas Regal Scotch Whisky, The Glenlivet Single Malt Scotch Whisky and Jameson Irish Whiskey.
SOURCE: Vending Times, Editor, Tim Sandord | Vendingtimes.com
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